Your web site should be designed to get more business

You already know you need visitors from internet marketing but if you aren’t converting web visitors into sales leads then you have a problem. The design of your website plays a critical role in turning hard-earned visitors into more business for you. I’ll show you the importance of web design for more conversions.

Get a website that converts

A Web Designer Getting You More Business – That’s My Role

  • Lancaster responsive web design

    Responsive Web Design

    Search Engine Optimisation that helps your rank higher in Google for keywords your potential customers use.

  • Lancaster web designer for SEO and conversion optimisation

    Marketing-Led Web Design

    Google AdWords and other pay-per-click services get you traffic quickly but you may seriously over-spend without professional help.

  • WordPress, Magento, Joomla Web Designer Lancaster

    Manage Your Own Website

    Social media marketing helps build your brand recognition and trust online. Social media also ties in nicely with an SEO campaign.

I can provide you with a website that is optimised for mobile devices, optimised for more business and optimised for your target clients / customers. You’ll also be able to update your site whenever you like.

Websites Designed & Developed with 3 Vital Features

When you choose me to create a new website for your business you get a solution that includes 3 vital features many other companies don’t include. My job is to provide a web site for you that will empower you and your business online. I want to introduce you to ideas that might inspire you to take more control of your internet presence and actually move your business forward. I do this by giving you a web site that is prepared for mobile devices, has built-in internet marketing features and the ability for you to make your own edits via a content management system (CMS).


Responsive web design (not to be confused with adaptive web design) involves developing a website that is fluid in its layout. This means any page of your website will display well on any sized device be it phone, tablet, laptop or monitor.

61% of mobile users are more likely to contact a local business if they have a mobile site.*

Your potential customers of yours are using phones and tablets more and more and so your site needs to cater to them. If you don’t have a website fit for mobile then you may be cutting your potential business by 61%!

*Source: BrightLocal 2015


I consider web design to be a significant part of your marketing strategy online. I’m not about designing a website that just looks good – I want to develop a website that gets you more business while looking damn good…

…form follows function!

So the design of your site is very much dictated by what you need your site to do. If your company gets more business from phone enquiries than email enquiries for example then I’ll design the site to encourage people to call you.

The first step in the design process is to understand the primary purpose, or function, of your site and the appearance, or form, will be based on this.


I believe every business should have the power to update their own web site. If I develop your site you will get that power. With a content managements system (CMS) such as WordPress, Magento or Joomla, you can take control of your web pages.

You can update your own web site without paying someone to update it for you – it’s easier than you might think!

Unfortunately it seems from speaking to customers, that it is common for other web development companies to over-charge when it comes to making updates on their client’s behalf. Although I can certainly add pages/content/etc. for you* I’m all for giving you the freedom to manage as much of your site yourself as you need.

*This is charged at my standard hourly rate and is very reasonable.

Web design & marketing for targeted traffic & conversions